Feature Friday- Apricot Lane Boutique: Wisconsin Dells

Alyson Swihart Partnerships

Apricot Lane Wisconsin Dells

Meet Megan Nelson (and her husband.) She’s the owner of Wisconsin Dell’s Apricot Lane. Apricot Lane is a specialty retail franchise that offers a variety of fashion apparel, jewelry, handbags, gifts and more. Handbrewed Soaps has just recently partnered with this great store (you’ll will find our wine soaps here!) Below, Megan shares her wisdom, and passions. Read her amazing interview below!

Tell us about you and your store? We are a women’s fashion boutique that carries primarily women’s clothes, but also accessories (hats, scarves, handbags).  I love gifts as well, so we do have a good amount of gifts that are perfect for any occasion (wine bags, signs, lip scrubs, wine wipes, wine cooler bags that comes with a wine opener- yikes do you see my wine trend!!!)  We are still very new. We opened August 27th, 2015.

What advice would you give to another person about opening a brick and mortar?  Get ready for long hours and prepare for some frustrated days, but keep going, and it all gets better.  Or at least you get into a flow and can handle the day-to-day challenges better. Keep a positive attitude and only do what makes you happy.  If you are no longer happy, you need to move on and make the best of the situation!! 

What is your favorite activity to do in Baraboo?  We live in a tourist destination.  Our physical address is “Baraboo”, but we are actually located in Lake Delton/Wisconsin Dells.  We are the Waterpark Capital of the World. There are so many fun waterparks to go to!  The best one is Kalahari Resort. It’s an awesome waterpark that has great food, beverages and an amazing, knowledgeable staff!!

What is your favorite wine and why?  Edizione Pennino Zinfandel (Inglenook, Napa Valley).  My husband and I have been to CA to do wine tours a handful of times and one of the tours was at Inglenook.  We went with a few of his family members and we all just fell in love with the winery and with our tour guide.  It was like we were in an old movie and we ate it up!!  This was before we were married, so at our wedding we had a decanter of this wine at our head table.  After my husband gave his speech and thanked everyone for attending our wedding, he reached for the decanter to fill his wine glass and ended up knocking my wine glass (full of this wine) all over me!  Even though this wine had the potential to ruin my night, it’s still our favorite and I wouldn’t have it any other way!  **I did have a cocktail dress to change into, but it obviously isn’t the same as your wedding dress on your big day!**


Thanks for letting us get to know you better Megan! It’s great partnering with you! So to all of our Wisconsin Dell locals… go visit her store! She is AMAZING!!!

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