When your business is based on alcoholic beverages, the recovery journey can cause some internal conflict. As I begin to take a hard looking at our business, I saw a new vision for Handbrewed Soaps and it all began with the dictionary definition of BREW, check it out:
1. To make (beer) by soaking, boiling and fermenting
2. To make (tea or coffee) by mixing with hot water
3. To combine things that interact to form a more potent whole.
When I read number three I got chills… especially as I defined the word ‘things’ as traits. This caused me to rewrite the definition- To combine your unique traits that when interacts, forms a more potent YOU. (MIC DROP)
At that moment, I realized that Handbrewed Soaps was more than just about beer and wine. It was about helping people identify the BEST VERSION of themselves. When people embrace and honor who they are (the good with the bad), that's when the magic happens. When you unapologetically combine your unique traits, that interaction, forms a more potent you. In other words, you are brewing your BEST life. And if our soaps can remind people that they have a choice to brew the life they’ve always wanted, then it’s a good day. So welcome to the new Handbrewed Soaps, a place that helps you BREW YOUR BEST LIFE, one bar at a time.